As a PR professional for over a decade and a half – mostly on the agency side – I’ve represented lots of companies from early stage start-ups to well established brands. Through no fault of PR, many of the companies I’ve represented no longer exist – some have been aquired, some have reinvented themselves, others have closed thier doors and there are probably others that I just don’t remember.
On a whim I recently searched (Google News) for four of my of my past clients – all of which are still in business – and there was one result. Not one results each, but one results in total. One guest written article. That is all.
When working for these companies the results varied, but safe to say each saw a significant amount of coverage. None of the relationships ended due to lack of coverage. During the engagements I feel like I did all I could to educate the client regarding strategy and tactics necessary for a successful PR program.
Yet none were able to maintain any media visibility. It is sad to see a company completely fall of the map, but part of me feels proud because these results proved that securing coverage for some clients is really really hard. Mostly I wondered WHY these companies were not able to maintain some momentum from their successful media relations programs. Read more…
A list of top PR blogs – how original!? Yeah, I know this has been done before and other lists have been compiled much more scientifically, but this blog is about sharing opinions, so here (in my opinion with input from many of you) are the 2011 PR33 – the top PR / Communications bloggers.
Notes and disclaimers: These are not ‘just’ PR people on this list. public relations needs to continue to expand its reach to include social media and core marketing disciplines, so you’ll see that reflected in this list.
While I was willing to accept cash for placement on this list, no one was willing to ‘donate’ so; I can honestly say that I received no monetary gain from including anyone on this list. Truth be told, I know some of these people and have some level of professional / personal relationships with some of them. If you have any questions regarding my motivation feel free to ask, but I’ve made note where I thought is was necessary.
In no particular order here are the 2011 PR33. Read more…