If the number of inquiries from recruiters is any indication (and it is) then apparently the PR job market is turning around – big time. While I usually hesitate to dish out HR and career advice, I have a quick message to recruiters trying to convince agency PR folks to make the move to the corporate side.
Recruiters often try to entice agency folks with the promise of better salary, more benefits, stock options etc., but I’ll let you in on a little secret, it isn’t about that. Make no mistake, pay and benefits are important, but for the most part, PR folks look to make the move to the corporate side in large part to be great.
Don’t get me wrong, working at a PR agency is very rewarding. Take it from someone that has spent a large percent of his professional life working at a number of Boston’s finest (and not so finest).
The truth is that the reasons PR folks (the ones worth hiring) would be interested in a move to the corporate side is to help build something to nurture it and watch it grow over time. This is especially true if the position includes responsibility for building new and social media channels. Read more…