Before unveiling the 2012 PR33 list, here are a couple of semi-personalized notes.
- To the bloggers listed below – many thanks for the quality content over the last 12 months. Also, please don’t feel like you need to send me a public thank you. That’s not why this list was created.
- To visitors looking for top PR / communications blogs – this list reflects countless hours of labor, but it is far from an all-inclusive list. Please feel free to comment below and add your favorites.
- To the bloggers who were on last year’s PR33 but not on this year’s list. It’s not you. It’s me. See companion post for more details.
To those of you about to comment that you hate these ‘best of’ lists – why are you still here?
Finally, wanting this list to be about the folks listed below, any and all further commentary, information, disclaimers and even some bonus selections, can be found on a separate post – Now the Rest of the Story – PR33.
In no particular order – the 2012 PR33.
InkHouse Inklings Twitter: @bamonaghan or @InkHousePR Leading the 2012 class is Inklings, which is a fantastic example of agency blogging done right. Want to know what makes a PR33 blog, look no further. The blog includes a steady flow and perfect balance of industry specific subjects with entertaining human interest type of posts. Beth Monaghan’s writing is what first won over this blogger (Exhibit A – Breaking News: When to Speak Up and When to Shut Up), but she is also joined by a number of talented bloggers. InkHouse and its blog continues to bring the goods week after week.
The Steveology Blog by Steve Farnsworth
A returning PR33 blog and a favorite of this blogger, Steve has evolved as well as anyone in social media, from humble beginnings as TheRealPRMan, to his Digital Marketing Mercenary blog, Steve never fails to entertain and educate. Currently, he is creating video content as well and as fast as anyone. He always leads the list of must follow on Twitter. New disclaimer, I finally had the opportunity to meet Steve in person and he is just as smart and funny in real life as he appears online.
PR in Pink by Krista Paplau
Not sure how to best characterize this next comment, but no one on this list makes this reader smile as much as Krista. Practically every new post, comment and tweet brings either a warm smile or a full-on belly laugh, often complete with snort. It’s not all about humor, her posts are smart and insightful like when she is declaring independence from PR stereotypes. Her sense of humor and her writing style are a joy. She also gets extra credit for staying involved in PR blogging even though she is no longer part of the industry’s daily grind. This gives her a unique and valuable perspective. Enough said. Read more…
While the true highly-proprietary and closely-guarded research, evaluation and selection process will never be revealed as long as this blogger is still alive, here is some insight into the background behind the 2012 PR33 list.
The original thought behind this year’s PR33 list was to create an entirely new list with no repeats from 2011, but that seemed disingenuous. It felt like that would make the 2012 list no more than blogs number 34 – 66 and that wouldn’t be right. So, in order to create a new list while avoiding repetition from the 2011 list, the decision was made to limit the number of returning blogs to about half the list. This proved to be the hardest part of the process. Truth be told some quality blogs were probably unfairly disqualified from this year’s list simply because they were recognized a year earlier.
It isn’t you, it’s me. For those on last year’s list but don’t find their name on this year’s list, let me be clear – it isn’t you, it’s me. Seriously, in many cases it means that what I’m looking for in a blog has changed to the point where I’m attempting to expand to alternative points of view. That being said, I do continue to read every blog included in last year’s list. Read more…