Some interesting conversations came from last week’s assertion (by me) that PR in a vacuum sucks, so let me clarify a few items. While the main point was pretty straight forward, it left a few questions unanswered.
So, what is so bad about operating in a vacuum anyway? Well, nothing I suppose. There are plenty of opportunities for PR folks and agencies to represent clients that desperately need some PR help – even if (maybe especially if) these companies don’t know how to help themselves. This post isn’t about trashing companies that don’t commit to their own PR program, nor is it about criticizing agencies for taking on these clients. This is really designed to shed some light on the fact that as much as we (the PR industry) like to discuss the power of PR and what it takes to be a good client, we rarely discuss the consequences of a program that is operating in a vacuum. This leads to the next obvious question. Read more…
Wondering where I’m going with this? Well you won’t find that answer here. The post Critical Elements Public Relations Strategy Should Always Consider is part of the Public Relations 2011: Issues, Insights Ideas e-book found on Craig Pearce’s blog.
Illustration provided by Pennington & Co.
As a PR professional for over a decade and a half – mostly on the agency side – I’ve represented lots of companies from early stage start-ups to well established brands. Through no fault of PR, many of the companies I’ve represented no longer exist – some have been aquired, some have reinvented themselves, others have closed thier doors and there are probably others that I just don’t remember.
On a whim I recently searched (Google News) for four of my of my past clients – all of which are still in business – and there was one result. Not one results each, but one results in total. One guest written article. That is all.
When working for these companies the results varied, but safe to say each saw a significant amount of coverage. None of the relationships ended due to lack of coverage. During the engagements I feel like I did all I could to educate the client regarding strategy and tactics necessary for a successful PR program.
Yet none were able to maintain any media visibility. It is sad to see a company completely fall of the map, but part of me feels proud because these results proved that securing coverage for some clients is really really hard. Mostly I wondered WHY these companies were not able to maintain some momentum from their successful media relations programs. Read more…