As a PR professional for over a decade and a half – mostly on the agency side – I’ve represented lots of companies from early stage start-ups to well established brands. Through no fault of PR, many of the companies I’ve represented no longer exist – some have been aquired, some have reinvented themselves, others have closed thier doors and there are probably others that I just don’t remember.
On a whim I recently searched (Google News) for four of my of my past clients – all of which are still in business – and there was one result. Not one results each, but one results in total. One guest written article. That is all.
When working for these companies the results varied, but safe to say each saw a significant amount of coverage. None of the relationships ended due to lack of coverage. During the engagements I feel like I did all I could to educate the client regarding strategy and tactics necessary for a successful PR program.
Yet none were able to maintain any media visibility. It is sad to see a company completely fall of the map, but part of me feels proud because these results proved that securing coverage for some clients is really really hard. Mostly I wondered WHY these companies were not able to maintain some momentum from their successful media relations programs. Read more…